Frederick County Health Department Continues Partnership with Channel

Frederick County (MD) Behavioral Health Services enlists Channel team to expand public outreach

BALTIMORE, MD, January 13, 2017—Cory Farrugia, president of Channel Communications, announced that the agency was selected by the Frederick County (MD) Health Department to extend its opioid misuse prevention campaign and develop a new campaign aimed at reducing underage and young adult binge drinking. The Channel team created the “Take Back My Life” campaign in 2015 to help the county address rapidly growing rates of opioid addiction among residents.

“We are excited to be working with Frederick County Behavior Health Services in 2017 to communicate their prevention initiative to the county,” said Farrugia. Cory went on to say, “Their vote of confidence means a lot. The Channel/FCHD teams work very well together to create effective campaigns that can ultimately save lives. It’s important work that we take very seriously.”

At the present time, there are two initiatives that require immediate attention: Opioid Misuse Prevention Program (OMPP) and the Alcohol Prevention Initiative (API).

The opioid misuse campaign will concentrate on social media platforms and other creative media outlets to increase the “perception of risk” associated with the use of prescription opioids. The API campaign and strategy will center around underage drinking behaviors, binge drinking behaviors, and reinforce responsible drinking behaviors (i.e., pacing/counting your drinks, alternating alcohol and non-alcoholic drinks with food, etc.).

Along with these two campaigns, it has been requested that Channel develop a creative, overarching prevention brand platform that incorporates all of the prevention programs overseen by FCHD Behavioral Health Services Division, which includes reducing tobacco and marijuana use.

About the Frederick County Health Department

The Frederick County Health Department aims to improve the health and well-being of Frederick County, Maryland residents through programs to prevent disease and illness, promote wellness and safety, and safeguard public health. In addition to overseeing the Opioid Misuse Prevention Program, the department offers resources to address behavioral health, cancer prevention, environmental health, infectious diseases, developmental disabilities, and many other health issues.

About the Channel Team

With offices in Baltimore, MD and Washington, DC; Channel provides a full range of integrated marketing services, including branding, marketing communications and advertising, and broadcast and interactive media.


Cory Farrugia