In a business world where options are endless, it’s important to have an edge on competitors. And no matter how new a business is, rebranding is always worth considering. So, when might it be time to rebrand? 1. Are competitors starting to look more and more similar to your business? Consider rebranding. It’s important to […]
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What’s the Difference Between Marketing and Branding?
Often times, marketing and branding are blurred together. If they aren’t actually the same, what is the difference? Marketing In short, marketing is the tactical approach companies use in every stage of business. From product development to distribution, marketing plays a role in the process and outcome of these procedures. In order for a marketing […]
Three Ways an Intern Can Boost Your Company’s Brand
The benefits of having an internship as a student are clear, but what about the benefits of having an intern on board with your company? Internships are often seen as a cheap way to get the grunt work done. There is so much more to having an intern on board. Trying to sell to Millennials […]
Is Your Brand Strong Enough to Survive a Scandal?
In the wake and continuing wave of college fraud scandals, it has become clear the importance of a company having a strong brand to help through a difficult situation. Do you have the brand health it takes to carry you through? Building trust is critical when it comes to having a strong brand. No one […]
Power of Video vs. Power of Words
By Joshua Franker When it comes to gathering information, are you a viewer or a reader? There is a sizable minority of individuals who rarely watch television or digital sources to get their information. They prefer reading the news rather than watching it. They say they are more actively engaged with the content in written […]
How Does Generation Z Consume News?
By Joshua Franker Generation Z (Gen Z), ranging in age from 15 to 24 is emerging to assert itself on the future of the United States. A majority of Gen Z is now in college, or recently graduated, with some advancing straight into the workforce. Gen Z spends up to nine hours a day engaged […]
What are the Benefits to Companies Using Social Media?
Today, social media acts as one of the most important tools in a company’s arsenal. With social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube sporting their user-friendly interfaces, companies now have the ability to continuously manage and sculpt their “public profile” at their fingertips. All of this while instantly and conveniently being able […]
New Year, New You?
You’ve made it; it’s 2021! As I’m sure you know, along with the new year comes new goals, a new hope, and, perhaps, a new you; a rejuvenation if you will. For many of us (myself included), we typically decide on a New Year’s resolution because we feel that: “I should be making this change […]
Organic vs. Paid Search
Pay-per-click, paid search, CPC (cost-per click), and CPM (cost-per-thousand) are all paid advertising terms that boost search engine results and optimize your SEM (search engine marketing). Sounds like a mouthful, right? SEO, or search engine optimization, generally refers to unpaid marketing that boosts your search results organically (list of web pages in a search engine […]
Seven Things a Client Wants From An Advertising Agency
When you talk to clients about what they want from an advertising agency, the answers seem to run in similar patterns – fresh thinking, great ideas, and dedicated senior level people working on their business. What else are clients really looking for? Category Knowledge and Experience In many cases, Clients like to pick an advertising agency […]
Direct Mail vs. Email Marketing
I am a direct mail guy from way back. Sometimes I believe that I am one of the few ad executives left that still understands and appreciates the art and science of this ancient medium. I have done my share of email marketing over the years as well and am often asked by clients to […]
Difficulties of Getting into the Advertising World
“Account manager wanted: must have 30 years experience.” Many fresh college graduates enter the real world and start applying for jobs that seem out of reach. Companies are looking for 3-5 years of experience, which misses the mark of, well, zero years. Or at least that’s what grads tell themselves. Here’s some advice on how […]
Are Awards Important To An Agency?
It’s wintertime, which means it’s Oscar, Grammy and Golden Globe season. Let’s think about that. What happens if Leonardo DiCaprio wins an award or two? His “stock” rises. He gains greater popularity. He starts dating yet another beautiful swimsuit model. His asking “quote” increases. And perhaps, he’s offered an amazing new project. Life is good. […]
The Value of Social Media Response
Thousands of marketing directors log on to social media each day to monitor and post for their respective businesses. Twitter, Facebook, and Linkedin are among popular sites to troll. In today’s digital world, it is ingrained in all marketing managers to implement a social media strategy. We write up a plan, come up with posts, […]
What Drives Traffic to My Website?
Every marketing director knows the key to directing traffic to websites is search engine optimization (SEO). Certain factors have changed since 2014—there are now other elements that increase the number of visitors. Google and Facebook have changed their algorithms; so much of what you knew about SEO and the golden ticket to web traffic is […]
Why Putting Effort into Networking is Worth It
Most ad agency new business directors will tell you that networking works. They will encourage you to attend seminars and luncheons sponsored by large, local companies to meet potential prospects or partners. It will benefit you, but how? You might say that it is a waste of time or boring because you will not get […]
There’s No Madness with Some Proven Methods
If you’re a smart marketer, you should continue to use tactics that work. Now while that sounds ridiculously obvious, it’s actually harder to stick to than you might think. Why? Because we’re human. We like new, shiny, sexy things. We want to be hip, fashionable, and skating on the bleeding edge. And that applies to […]
Branding: It’s Part of Popular Culture
Branding is no longer just a marketing or advertising industry term; it’s part of popular culture. Anything can have a brand nowadays—celebrities, television shows, sports teams and even political leaders. However, effective branding is more than just a recognizable face or logo; it requires discipline and insight. No matter what is being branded, it’s important […]
The Second Act of Print
You’ve been hearing it for years now—the last days of print advertising are here. Social media, online content, e-books, and other virtual platforms are the established channels of the marketing frontier going forward. Magazine and newspaper ads will soon be ink-stained memories quickly disappearing in our digital rearview mirrors, perhaps forever. Well…perhaps not. We can […]
The Right Handle
In 1945, Southwestern College in Memphis, Tennessee changed its name to “Southwestern at Memphis College” to distinguish itself from other schools with the name “Southwestern.” Few people noticed or cared. In 1984, the school changed its name again—this time to “Rhodes College,” in hopes that the prestige of the renowned Rhodes Scholarship Award would rub […]