Agency produces unified theme campaign to help combat stigma against medication assisted treatment (MAT)
BALTIMORE, MD, October 2021 — Calvert County Health Department (CCHD) selects Channel Communications to increase awareness and treatment of individuals diagnosed with Opioid Use Disorder (OUD). Channel will focus on breaking the stigma of OUD and Medication Assisted Treatment (MAT) while spotlighting Buprenorphine – a MAT drug that helps patients remain in addiction treatment, using opioids less often. The goal is to educate the public that MAT is the most effective treatment for individuals struggling with opioid use disorder (OUD).
Along with establishing a unified campaign, themed branded mark, and tagline, Channel will create a landing page – separate from the Department of Health’s main site – to carry the message and engage visitors. The landing page will be the main call-to-action to further drive awareness while breaking the stigmas that surround them through myth busting and stating facts through statistics. Additional deliverables include downloadable hot cards, geo-targeted display, streaming radio, and social media ads.
Dan Coury, Senior Account Executive at Channel Communications, stated, “The Channel team is thrilled to work alongside the Calvert County Health Department to help combat the stigmas that surround OUD and MAT. It’s no surprise how sensitive a topic the opioid epidemic is. Our team is well-versed on the subject. We look forward to continuing our work as we strive towards ending this epidemic.”
About the Channel Team
With offices in Baltimore, Maryland, and Washington, D.C., Channel Communications provides a full range of integrated services, including branding, marketing, and advertising, corporate communications, broadcast, web design, all forms of interactive, online, and digital media.