Agency to create campaign to help students make good choices
BALTIMORE, MD, December 12, 2014—Channel Communications has been hired to create a multi-faceted positive messaging campaign to help Communities in Schools—Pennsylvania. The campaign will educate students about making right choices and, if needed, to seek help with school issues, struggles at home, bullying, and the use of drugs and alcohol.
The effort, called “2 Inspire,” will empower students to stay in school and resist typical teen pressures. Channel will create a series of print ads, posters, brochures, online messaging, display signs, and a video. The campaign will be anchored by a theme line: “Get connected. Be inspired. And go twice as far.”
“We’re excited to be working with the team from CIS-PA” said Cory Farrugia, President of Channel Communications. “CIS-PA is a great organization serving the entire state of Pennsylvania. Its mission is amazing. In today’s world, the pressures that our teens are under are immense. This positive messaging campaign will help empower students to see that their future is bright.”
With offices in Baltimore, Maryland and Washington, DC, Channel (www.channel-com.com) provides a full range of integrated marketing services, including branding, marketing communications, advertising, and broadcast and interactive media.