Leading Orthopaedics Practice Enlists Channel Team to Build Greater Visibility

Washington Orthopaedics and Sports Medicine looks to leverage physician expertise and authority in marketing campaign

Baltimore, MD, August 22, 2015—Cory Farrugia, president of Channel Communications, announced today that Washington Orthopaedics and Sports Medicine (WOSM) has chosen the firm to develop a broad-based marketing communications campaign to attract new patients and build greater visibility of the practice’s experience and thought leadership.

“We’re excited about the opportunity to work with a medical practice that has the stature of WOSM,” Farrugia said. “Many of its physicians have served as team physicians for professional sports teams and national sports organizations and offer a level of expertise and care that is second to none.”

David Franek, chief creative officer, said, “We’re looking forward to applying our knowledge and experience in healthcare to help WOSM elevate its market visibility to patients who need the best orthopedic care available.

The Channel team will create a range of printed and online marketing assets for WOSM that will include a pay-per-click campaign, weekly blog content, a series of videos, a take-one brochure for WOSM practice locations, an e-newsletter template with content support, a direct mail campaign to build physician referrals, giveaway t-shirts, and social media support for published content. The overall campaign is scheduled to be implemented over a five-month period.

About Washington Orthopaedics and Sports Medicine

Based in Washington, DC and Chevy Chase, MD, WOSM has provided world-class orthopaedic care for over 35 years. Its 10 board-certified and fellowship-trained physicians, and staff of physician and medical assistants, offer treatment and care for elbow, foot & ankle, hand & wrist, hip, knee, joint replacement, shoulder, and spine conditions, as well as specialized sports medicine rehabilitation and therapy services. Several WOSM doctors have served as team physicians, medical officers, and consultants for major league Washington professional sports teams. In addition, WOSM orthopaedists have been included on Washingtonian Magazine’s Top Doctors list for more than 20 years.

About the Channel team

With offices in Baltimore, Maryland and Washington, DC, the Channel team (www.channel-com.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.

Cory Farrugia