Mike Yue

Senior Copywriter & Brand Strategist

For over 20 years, Mike has been creating successful marcom concepts and campaigns for regional, national, and international clients. At Channel, he is immersed in copy development, branding strategy, positioning, and deep-dive research. He’s won Addy, Telly, Vox, and other awards over his career.

Mike holds a degree in integrated marketing communications from Northwestern University. He spends his evenings and weekends making his wife and son laugh, and rooting for the Chiefs, Grizzlies, Crimson Tide, and other sports teams in flat, agricultural parts of the country.