Maryland Public Television Turns to Channel to Assist with Statewide Geotargeting Campaigns

Agency expands health initiative efforts with support from retired Baltimore Ravens’ Jonathan Ogden

BALTIMORE, MD, October 2020 — Channel Communications was awarded a marketing initiative with Maryland Public Television (MPT). The contract involved a statewide geotargeting digital marketing campaign in support of Maryland State Advertising Agency (MSAA), a division of MPT, and its Before it’s too late campaign. The campaign, which focuses on Fentanyl, Anti-Stigma and Naloxone, among other prevention and recovery topics, launched October 2020 and ran for a total of 60 consecutive calendar days with a 20-day push for each of the three initiatives. Geotargeting efforts targeted the entire state of Maryland, segmented into two groups to align with the traditional media buy. Retired Ravens’ offensive tackle and Hall of Famer Jonathan Ogden was featured on the creative in an effort to resonate with the target audience and help bring attention to the importance of Fentanyl, Anti-Stigma, and Naloxone.

“We are delighted to have been selected by Maryland Public Television to help increase the overall awareness and inform the public of the available resources for help and information about such important topics.” said Dan Coury, Senior Account Executive at Channel. “This is a fantastic campaign that’s essential in combating very relevant issues in our country, state, and community. We take this work very seriously and look forward to continuing our focus on combating these topics.”

With offices in Baltimore, Maryland, and Washington, D.C., Channel Communications provides a full range of integrated services, including branding, marketing, and advertising, corporate communications, broadcast, web design, and all forms of interactive, online, and digital media.