RxBenefits Brings on Channel to Rebrand Their Towson, Maryland Office

Agency helps long-standing client with designing, executing, and overseeing office rebrand

BALTIMORE, MD, July 2022 — Earlier in 2022, Towson, Maryland-based pharmacy benefits consulting firm, Confidio, joined forces with RxBenefits, who is headquartered in Birmingham, AL The combined companies create a leading pharmacy benefit optimizer to help benefits consultants and plan sponsors tackle tough challenges including cost, safety, and member satisfaction.

Once the “acquisition dust” settled, RxBenefits reached out to Channel Communications to begin discussing creative options and design for rebranding the Towson, Maryland office – something the Channel team is quite familiar with and previously executed for Confidio’s unveiling. The project deliverables consisted of frosted vinyl door graphics (entry and hallways), overhauling an entry wall, which included brand color-matched paint and custom acrylic logo sign with vinyl values.

Dan Coury, Senior Account Executive at Channel, said, “We began our partnership with the Confidio team back in 2017. As you can imagine, seeing Confidio join forces with RxBenefits is bittersweet for us but we are thrilled about what’s to come in this next chapter as ‘RxBenefits.’ Channel genuinely looks forward to continuing and growing our partnership.”

About the Channel Team

With offices in Baltimore, Maryland, and Washington, D.C., Channel Communications provides a full range of integrated services, including branding, marketing, and advertising, corporate communications, broadcast, web design, and all forms of interactive, online, and digital media.