Southern Tide Pools Makes Big Summer Splash by Selecting Channel Communications

Agency to refine the brand and develop new website.

BALTIMORE, MD, August 2022 — Channel Communications has been awarded a marketing assignment for Southern Tide Pools (STP). STP has been in operation since 1979 and offers pool cleaning, maintenance, repair, and supplies in Alabama and Florida. Currently, the company serves more than 300 pools with plans for expansion over the next 12 months.

Channel will refine the STP brand look-and-feel and create a new website. Our objectives will be to generate awareness of the STP brand, drive sales, and help position the brand for future growth. This first phase of the engagement will last through December 2022.

“We are thrilled to be working with Southern Tide Pools. We are ready to hit the ground running to build an energetic, lively, happy, and trustworthy brand presence both online and in person,” said Director of Business Development, Greg Lathum.

With offices in Baltimore, Maryland, and Washington, D.C., Channel Communications provides a full range of integrated services, including branding, marketing, and advertising, corporate communications, broadcast, web design, and all forms of interactive, online, and digital media.