Image of various social media icons

What are the Benefits to Companies Using Social Media?

Today, social media acts as one of the most important tools in a company’s arsenal. With social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube sporting their user-friendly interfaces, companies now have the ability to continuously manage and sculpt their “public profile” at their fingertips. All of this while instantly and conveniently being able […]

There’s No Madness with Some Proven Methods

If you’re a smart marketer, you should continue to use tactics that work. Now while that sounds ridiculously obvious, it’s actually harder to stick to than you might think. Why? Because we’re human. We like new, shiny, sexy things. We want to be hip, fashionable, and skating on the bleeding edge. And that applies to […]