Take Back My Life Campaign Receives Refresh from Channel

Channel and Frederick County Health Department update “Take Back My Life” campaign to take a more encouraging approach to fighting opioid epidemic.

BALTIMORE, MD, October 12, 2018 — Channel Commutations’ president, Cory Farrugia, announced they have completed a new “refresh” of the successful Take Back My Life (TBML) campaign, which is an initiative of the Frederick County Health Department aimed at expanding awareness of the risks associated with opioid misuse, while supporting families and empowering individuals on a path of health and recovery (takebackmylife.org/).

Dan Coury, Account Manager at Channel said, “We are thrilled to be involved in the evolution of the TBML campaign that we originally developed in 2015. The personal stories are still the bedrock of the campaign. But instead of the rough jagged edges and gritty treatment associated with the previous campaign, this new refresh features a cleaner, crisper, more hopeful look and feel throughout the TBML website and its supporting creative materials. The new look is focused on hope, resilience, and recovery.”

The campaign refresh includes four newly shot videos, each featuring a Frederick County resident telling deeply personal, emotional accounts of his or her struggles with opioid or heroin misuse, those of family members, and traumatic childhood experiences also called Adverse Childhood Experiences or “ACEs”. Their stories provide hope and encouragement for a brighter tomorrow.

Also featured are a series of three posters, information share cards, as well as new blog and YouTube header graphics. Calls to action in messaging continues to promote a 2-1-1 number that provides immediate access to help and treatment options.

About the Frederick County Health Department

The Frederick County Health Department aims to improve the health and well-being of Frederick County, Maryland residents through programs to prevent disease and illness, promote wellness and safety, and protect public health. In addition to overseeing the Opioid Misuse Prevention Program (OMPP), the department offers resources to address behavioral health, cancer prevention, environmental health, infectious diseases, developmental disabilities, and many other health issues.

About the Channel Team

With offices in Baltimore, MD and Washington, DC; Channel provides a full range of integrated marketing services, including branding, website development, marketing communications and advertising, and broadcast and interactive, digital and social media.


Cory Farrugia