Agency’s experience in cause oriented marketing helps to land VDSS
BALTIMORE, MD, July 2024 — The Virginia Department of Social Services (VDSS) has selected Channel Communications as a preferred marketing partner to assist them in marketing research and strategy, digital marketing, multimedia design video and audio production assignments. The VDSS administers a multitude of human services programs, initiatives and partnerships designed to improve the well-being and outcomes of children, families and communities across the Commonwealth. Ensuring access to these critical services and programs is primarily dependent upon the agency’s ability to further public awareness of these programs and opportunities.
On average VDSS executes between 10-15 large scale advertising and public relations awareness campaigns on an annual basis in support of agency objectives, priorities, and/or legislative mandates.
Channel President, Cory Farrugia stated, “We have been trying to land a health department/social services piece of business in the state of Virginia for a long time. We are thrilled with the win. We have deep experience in the cause-oriented health category and are ready to hit the ground running for VDSS.”
About the Channel Team
With offices in Baltimore, Maryland, and Washington, D.C., Channel Communications provides a full range of integrated services, including branding, marketing, and advertising, corporate communications, broadcast, web design, and all forms of interactive, online, and digital media.