Social media keeps us all connected every second of every day. Through Instagram, Twitter, LinkedIn and Facebook, posts, pictures, and text, messages can reach a wide audience in a matter of seconds. This is crucial to all kinds of business, especially non-profits. On social media, the main goal for non-profit companies is to create a […]
Author: Daniel Coury
Trust Healthcare Team Seeks Channel Communications for New Company Rebrand
Agency brought on for rebranding, new website, suite of marketing and trade show elements BALTIMORE, MD, February 2020 — Channel Communications stated the agency has been brought on by Trust Healthcare for a rebranding assignment. Along with the company rebranding, the project includes the designing and building of a new website, producing a suite of […]
When Is It Time for a Company Rebrand?
In a business world where options are endless, it’s important to have an edge on competitors. And no matter how new a business is, rebranding is always worth considering. So, when might it be time to rebrand? 1. Are competitors starting to look more and more similar to your business? Consider rebranding. It’s important to […]
What’s the Difference Between Marketing and Branding?
Often times, marketing and branding are blurred together. If they aren’t actually the same, what is the difference? Marketing In short, marketing is the tactical approach companies use in every stage of business. From product development to distribution, marketing plays a role in the process and outcome of these procedures. In order for a marketing […]
Trust Healthcare Selects Channel Communications for Website Work and More
Agency delivers enhanced web functionality and overall ease-of-use BALTIMORE, MD, June 2019 — Channel Communications announced the agency has been hired by Trust Healthcare to work on the firm’s website. The first assignment will be to migrate the site content to a WordPress platform and hosting. Later projects will involve messaging and the development of […]
HIMSS Selects Channel to Help with a Digital Communications Effort
Agency to help streamline external membership communications BALTIMORE, MD, March 2019 — Channel Communications has been awarded a digital marketing assignment for the Maryland Chapter of the Healthcare Information and Management Systems Society (HIMSS). The Channel team will focus on redesigning the group’s membership email outreach program. The plan is to streamline the design to […]
Channel Welcomes New Marketing Intern
TOWSON, MD, June 10, 2019 – Cory Farrugia, President of Channel Communications, has announced the hire of Megan Lenskold as the Marketing intern for Summer 2019. Megan will be working directly with the Business Development Director and Digital Marketing and Social Media Manager to assist in day-to-day operations. She will contribute by writing, researching, and […]
Three Ways an Intern Can Boost Your Company’s Brand
The benefits of having an internship as a student are clear, but what about the benefits of having an intern on board with your company? Internships are often seen as a cheap way to get the grunt work done. There is so much more to having an intern on board. Trying to sell to Millennials […]
Is Your Brand Strong Enough to Survive a Scandal?
In the wake and continuing wave of college fraud scandals, it has become clear the importance of a company having a strong brand to help through a difficult situation. Do you have the brand health it takes to carry you through? Building trust is critical when it comes to having a strong brand. No one […]
Marketing and Social Media Intern Joins Channel Team
TOWSON, MD, April 5, 2019 – Cory Farrugia, President of Channel Communications, announced today that Bridget Fay has been hired for Spring of 2019 as the Marketing and Social Media Intern. Cory Farrugia, President of Channel Communications, said “Bridget was a clear stand out in the interview process. She was poised, engaging and impressed us […]
Frederick County Selects Channel to Produce Addiction Peer Support Video
Agency to produce meaningful video promoting addiction peer support program BALTIMORE, MD, March 29, 2019 — Channel Communications has been awarded a video marketing assignment with the Frederick County Community Organized Recovery Efforts (CORE) program. The Channel team will focus on developing a 5-7 minute video highlighting the recovery services available to area residents. The […]
Power of Video vs. Power of Words
By Joshua Franker When it comes to gathering information, are you a viewer or a reader? There is a sizable minority of individuals who rarely watch television or digital sources to get their information. They prefer reading the news rather than watching it. They say they are more actively engaged with the content in written […]
How Does Generation Z Consume News?
By Joshua Franker Generation Z (Gen Z), ranging in age from 15 to 24 is emerging to assert itself on the future of the United States. A majority of Gen Z is now in college, or recently graduated, with some advancing straight into the workforce. Gen Z spends up to nine hours a day engaged […]
Channel Communications Gets Onboard with MidShore Opioid Misuse Prevention Program
Channel Communications Selected as New Partner for MidShore Opioid Misuse Prevention Program. BALTIMORE, MD, October 26, 2018 — Cory Farrugia, President of Channel Communications, announced that the agency has been selected by the MidShore Opioid Misuse Prevention Program (OMPP). The MidShore group, located on the Eastern Shore of Maryland, is made up of five counties […]
New Director, Business Development Joins Channel to Drive Growth
Nancy Thrush joins Towson marketing firm to drive continued growth TOWSON, MD, October 15, 2018— Cory Farrugia, President of Channel Communications, announced today that Nancy Thrush has been added to the team as Director, Business Development. Cory Farrugia, President of Channel Communications, said “We’re thrilled to have Nancy join the Channel team. Nancy’s wide-ranging experience […]
Take Back My Life Campaign Receives Refresh from Channel
Channel and Frederick County Health Department update “Take Back My Life” campaign to take a more encouraging approach to fighting opioid epidemic. BALTIMORE, MD, October 12, 2018 — Channel Commutations’ president, Cory Farrugia, announced they have completed a new “refresh” of the successful Take Back My Life (TBML) campaign, which is an initiative of the […]
Virginia Foundation for Healthy Youth Taps Channel Communications to Develop New Website
Channel Communications to develop a new website for the Virginia Food Access Network, recently renamed FEED VA. BALTIMORE, MD, August 27, 2018—Rick Grant, vice president, account director of Channel Communications, announced that the agency has been selected by the Virginia Foundation for Healthy Youth (VFHY) to design a more streamlined and accessible website for FEED […]
Frederick County Enlists Channel Communications for Medical Assistance (Medicaid) Enrollment Campaign
Channel team to promote Medical Assistance (Medicaid), raise awareness—and enrollment—in Frederick County. BALTIMORE, MD, April 27, 2018—Cory Farrugia, president of Channel Communications, announced it will be expanding the Frederick County Health Department (FCHD) Medical Assistance website www.FrederickMedicaid.org by adding new web pages and a marketing initiative to raise awareness of the Maryland Children’s Health Program […]
How to Build an Effective Prevention Marketing Campaign
Prevention campaigns are of utmost importance today. Our communities are facing opioid-related deaths and ongoing abuse-related incidents on a daily basis. Because of these incidents, prevention funds for meaningful campaigns are becoming more available. Many in the prevention field feel overwhelmed when attempting to tackle such a campaign because, while funds are available, the amount of […]
Heritage Rx Selects Channel Communications for New Brand Building Assignment
Agency to unify pharmacy consultants brand and product offerings TOWSON, MD, January 2018 — Channel Communications has been awarded a brand-building assignment for Heritage Rx. Heritage Rx, headquartered in Towson, MD, is an elite pharmacy consultant firm that is looking to unify their brand and product offerings for large organizations, brokers, and mid-market customers. “We […]