Agency signs on to help calibrate the brand story after company’s meteoric launch BALTIMORE, MD, November 2020 — Confidio has reached out to Channel Communications to review their brand positioning and value story. After launching the Confidio brand in 2018, they have had incredible growth and are now looking to refine their brand expression to […]
Author: Daniel Coury
Maryland Public Television Turns to Channel to Assist with Statewide Geotargeting Campaigns
Agency expands health initiative efforts with support from retired Baltimore Ravens’ Jonathan Ogden BALTIMORE, MD, October 2020 — Channel Communications was awarded a marketing initiative with Maryland Public Television (MPT). The contract involved a statewide geotargeting digital marketing campaign in support of Maryland State Advertising Agency (MSAA), a division of MPT, and its Before it’s […]
Columbia Vantage Point Foundation Taps Channel for Annual Report and Giving Wall
Agency designs Foundation’s FY20 annual report and giving wall highlighting donations BALTIMORE, MD, September 2020 — Channel Communications announced the agency has been hired by Columbia Vantage Point Foundation (CVPF) to produce its Fiscal Year 2020 Annual Report and designs for a Giving Wall project. The Channel team will focus on CVPF’s core values: empowered […]
Drivestream Selects Channel to Produce Important Sales Video
BALTIMORE, MD, August 2020 — Channel Communications was awarded a marketing project with Drivestream to produce a two-minute Oracle Cloud sales and trade video. Founded in 2002, Drivestream has built a reputation for innovative approaches to solving complex business and technical challenges. Drivestream provides Oracle Cloud consulting services and solutions which enable organizations of all […]
Frederick County Health Department selects Channel to produce COVID-19 PSA Campaign
Agency produces meaningful effort letting people know that the health department can help BALTIMORE, MD, July 2020 — Channel Communications was awarded a marketing initiative with the Frederick County Health Department to communicate the ill effects COVID-19 can pose in depression, trauma, alcohol and drug use, and suicide. The Channel team developed a multi-prong approach […]
RetireOne Enlists Channel to Produce Case Study Highlighting Company Service
Agency writes case study spotlighting company’s industry expertise and customer service BALTIMORE, MD, June 2020 — Channel Communications was awarded a writing assignment with RetireOne; a San Francisco-based company that provides advisors and their clients valuable retirement solutions that are simple to use, easy to understand, and delivered with outstanding service. The objective for Channel […]
StoCastic Tasks Channel with COVID-19 Public Relations Outreach
Agency helped client communicate news aiding in COVID-19 crisis BALTIMORE, MD, April 9, 2020 — Channel Communications along with Pugh & Tiller Public Relations developed a national public relations effort to communicate that StoCastic’s E-Triage evidence-based tool is aiding hospitals during the COVID-19 health pandemic. The StoCastic E-Triage tool uses artificial intelligence to help shift […]
The Elusive Push Notification
Mobile phones have transformed our daily lives. Many of us are no longer picking up a newspaper, looking at a map, or even getting bills through the mail. Everything from banking, news, maps, games, all the way to a camera are available in a device that fits in your pocket – a device that we […]
Bankers Healthcare Group Selects Channel to Help With Direct Marketing Efforts
Agency will help the lender reach loan prospects BALTIMORE, MD, March 19, 2020 — Channel Communications has been awarded a series of direct marketing projects by Bankers Healthcare Group (BHG). The initial package titled “Transformations” shows how a BHG loan can help healthcare practitioners and other professionals transform their business vision into reality. The campaign […]
How Do Non-Profits Use Social Media?
Social media keeps us all connected every second of every day. Through Instagram, Twitter, LinkedIn and Facebook, posts, pictures, and text, messages can reach a wide audience in a matter of seconds. This is crucial to all kinds of business, especially non-profits. On social media, the main goal for non-profit companies is to create a […]
Trust Healthcare Team Seeks Channel Communications for New Company Rebrand
Agency brought on for rebranding, new website, suite of marketing and trade show elements BALTIMORE, MD, February 2020 — Channel Communications stated the agency has been brought on by Trust Healthcare for a rebranding assignment. Along with the company rebranding, the project includes the designing and building of a new website, producing a suite of […]
When Is It Time for a Company Rebrand?
In a business world where options are endless, it’s important to have an edge on competitors. And no matter how new a business is, rebranding is always worth considering. So, when might it be time to rebrand? 1. Are competitors starting to look more and more similar to your business? Consider rebranding. It’s important to […]
What’s the Difference Between Marketing and Branding?
Often times, marketing and branding are blurred together. If they aren’t actually the same, what is the difference? Marketing In short, marketing is the tactical approach companies use in every stage of business. From product development to distribution, marketing plays a role in the process and outcome of these procedures. In order for a marketing […]
Trust Healthcare Selects Channel Communications for Website Work and More
Agency delivers enhanced web functionality and overall ease-of-use BALTIMORE, MD, June 2019 — Channel Communications announced the agency has been hired by Trust Healthcare to work on the firm’s website. The first assignment will be to migrate the site content to a WordPress platform and hosting. Later projects will involve messaging and the development of […]
HIMSS Selects Channel to Help with a Digital Communications Effort
Agency to help streamline external membership communications BALTIMORE, MD, March 2019 — Channel Communications has been awarded a digital marketing assignment for the Maryland Chapter of the Healthcare Information and Management Systems Society (HIMSS). The Channel team will focus on redesigning the group’s membership email outreach program. The plan is to streamline the design to […]
Channel Welcomes New Marketing Intern
TOWSON, MD, June 10, 2019 – Cory Farrugia, President of Channel Communications, has announced the hire of Megan Lenskold as the Marketing intern for Summer 2019. Megan will be working directly with the Business Development Director and Digital Marketing and Social Media Manager to assist in day-to-day operations. She will contribute by writing, researching, and […]
Three Ways an Intern Can Boost Your Company’s Brand
The benefits of having an internship as a student are clear, but what about the benefits of having an intern on board with your company? Internships are often seen as a cheap way to get the grunt work done. There is so much more to having an intern on board. Trying to sell to Millennials […]
Is Your Brand Strong Enough to Survive a Scandal?
In the wake and continuing wave of college fraud scandals, it has become clear the importance of a company having a strong brand to help through a difficult situation. Do you have the brand health it takes to carry you through? Building trust is critical when it comes to having a strong brand. No one […]
Marketing and Social Media Intern Joins Channel Team
TOWSON, MD, April 5, 2019 – Cory Farrugia, President of Channel Communications, announced today that Bridget Fay has been hired for Spring of 2019 as the Marketing and Social Media Intern. Cory Farrugia, President of Channel Communications, said “Bridget was a clear stand out in the interview process. She was poised, engaging and impressed us […]
Frederick County Selects Channel to Produce Addiction Peer Support Video
Agency to produce meaningful video promoting addiction peer support program BALTIMORE, MD, March 29, 2019 — Channel Communications has been awarded a video marketing assignment with the Frederick County Community Organized Recovery Efforts (CORE) program. The Channel team will focus on developing a 5-7 minute video highlighting the recovery services available to area residents. The […]