BALTIMORE, MD, October 2021 — Channel Communications received a 2021 Silver Communicator Award of Distinction for its A Way Forward Together campaign on behalf of the Frederick County Health Department. The campaign was created to communicate the ill effects COVID-19 can pose in depression, trauma, alcohol and drug use and suicide. Channel developed thirty and […]
Author: Daniel Coury
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In a previous blog post, Marketing Post COVID, we discussed marketing trends and how COVID has reshaped them, as well as what to account for when marketing in this “post-COVID” world. In this post we’ll be discussing an upcoming change within browser’s utilization of consumer metrics and measurements and how it will disrupt the digital […]
Banking With Gen Z
As Millennials progress into their 30s and 40s, Gen Z has become the new, untapped, proverbial gold mine for many industries. When it comes to banking, a shift in marketing tactics is required to segment this audience and drill down your campaigns. It’s vital to consider this shift as Gen Z is expected to make […]
Channel Communications Is Honored With Another Telly Award
Channel Communications, announced the firm has received a 2020 Silver Telly Award for its “Values” TV campaign on behalf Patient First. The campaign features two television spots entitled “How Much We Care” and “Remember”. “We are extremely honored to have our work recognized by the Telly Awards, Winning a Telly is amazing.” said Rick Grant, […]
Virginia Foundation for Healthy Youth Signs with Channel for Another Year
BALTIMORE, MD, July 2021 — Channel Communications was awarded a fifth-year marketing agreement with the Virginia Foundation for Healthy Youth (VFHY) to work on a variety of projects including; website development, content management, social media, digital media development, web metric analysis, digital media buying, digital strategic planning and graphic art/design. Founded in 1999 by the […]
Marketing Post COVID
COVID-19 has changed the world in many facets. From contactless pick-up to tele-visits to the doctor, seemingly every industry has been affected- including marketing. As we begin to return to a sense of normalcy, it is vital we take a moment to reflect on the past 18 months in an effort to understand exactly what […]
Frederick County Health Department Selects Channel to Create “Kids Like Us” Video
Agency creating important video telling children that they are not the cause of parents addictions BALTIMORE, MD, March 2021 — Channel Communications has been awarded an additional marketing assignment from the Frederick County Health Department for the Kids Like Us initiative (KLU). KLU is a counseling support program targeted to youth (and their families) who […]
Charles County Department of Health Connects with Channel for Medication Safety and Disposal Effort
Agency creates unified theme campaign focused on prescription medication storage and disposal BALTIMORE, MD, February 2021 — Charles County Department of Health brings on Channel Communications and their deep expertise to produce a unified theme campaign focused on highlighting proper storage, safety, and disposal methods (e.g., local drop box locations) of prescription drugs. Charles County […]
Maryland Public Television Re-enlists Channel for Additional Statewide Geo-Targeting Campaigns
Agency focuses on targeting employers state-wide for Maryland Labor Works and Torsch Foundation BALTIMORE, MD, February 2021 — Maryland Public Television (MPT) seeks support from Channel for two new statewide geo-targeting campaigns: Maryland Labor Works and Torsch Foundation. Both campaigns targeted the entire state of Maryland, including the City of Baltimore. Maryland Labor Works, which […]
Baltimore County Employees Federal Credit Union Taps Channel for Social Media and Mortgage Campaign
Agency helps lift social media engagement and promote appealing 15/15 ARM offer BALTIMORE, MD, January 2021 — Baltimore County Employees Federal Credit Union (BCEFCU) connected with Channel Communications for social media messaging and advertising support to expand brand awareness and increase engagement/followings. Separately, BCEFCU needed to promote its suite of full range mortgage products. BCEFCU […]
Frederick County Health Department Extends “A Way Forward Together” COVID-19 flight – Phase II
Agency continues to market important message letting people know that help is available BALTIMORE, MD, January 2021 — The Frederick County Health Department hires Channel Communications to place a second phase effort extending “A Way Forward Together” to their region. In mid-pandemic 2020, Channel created the “A Way Forward Together” campaign to address the effects […]
Confidio Taps Channel Communications to Fine-tune Their Brand Value Story
Agency signs on to help calibrate the brand story after company’s meteoric launch BALTIMORE, MD, November 2020 — Confidio has reached out to Channel Communications to review their brand positioning and value story. After launching the Confidio brand in 2018, they have had incredible growth and are now looking to refine their brand expression to […]
Maryland Public Television Turns to Channel to Assist with Statewide Geotargeting Campaigns
Agency expands health initiative efforts with support from retired Baltimore Ravens’ Jonathan Ogden BALTIMORE, MD, October 2020 — Channel Communications was awarded a marketing initiative with Maryland Public Television (MPT). The contract involved a statewide geotargeting digital marketing campaign in support of Maryland State Advertising Agency (MSAA), a division of MPT, and its Before it’s […]
Columbia Vantage Point Foundation Taps Channel for Annual Report and Giving Wall
Agency designs Foundation’s FY20 annual report and giving wall highlighting donations BALTIMORE, MD, September 2020 — Channel Communications announced the agency has been hired by Columbia Vantage Point Foundation (CVPF) to produce its Fiscal Year 2020 Annual Report and designs for a Giving Wall project. The Channel team will focus on CVPF’s core values: empowered […]
Drivestream Selects Channel to Produce Important Sales Video
BALTIMORE, MD, August 2020 — Channel Communications was awarded a marketing project with Drivestream to produce a two-minute Oracle Cloud sales and trade video. Founded in 2002, Drivestream has built a reputation for innovative approaches to solving complex business and technical challenges. Drivestream provides Oracle Cloud consulting services and solutions which enable organizations of all […]
Frederick County Health Department selects Channel to produce COVID-19 PSA Campaign
Agency produces meaningful effort letting people know that the health department can help BALTIMORE, MD, July 2020 — Channel Communications was awarded a marketing initiative with the Frederick County Health Department to communicate the ill effects COVID-19 can pose in depression, trauma, alcohol and drug use, and suicide. The Channel team developed a multi-prong approach […]
RetireOne Enlists Channel to Produce Case Study Highlighting Company Service
Agency writes case study spotlighting company’s industry expertise and customer service BALTIMORE, MD, June 2020 — Channel Communications was awarded a writing assignment with RetireOne; a San Francisco-based company that provides advisors and their clients valuable retirement solutions that are simple to use, easy to understand, and delivered with outstanding service. The objective for Channel […]
StoCastic Tasks Channel with COVID-19 Public Relations Outreach
Agency helped client communicate news aiding in COVID-19 crisis BALTIMORE, MD, April 9, 2020 — Channel Communications along with Pugh & Tiller Public Relations developed a national public relations effort to communicate that StoCastic’s E-Triage evidence-based tool is aiding hospitals during the COVID-19 health pandemic. The StoCastic E-Triage tool uses artificial intelligence to help shift […]
The Elusive Push Notification
Mobile phones have transformed our daily lives. Many of us are no longer picking up a newspaper, looking at a map, or even getting bills through the mail. Everything from banking, news, maps, games, all the way to a camera are available in a device that fits in your pocket – a device that we […]
Bankers Healthcare Group Selects Channel to Help With Direct Marketing Efforts
Agency will help the lender reach loan prospects BALTIMORE, MD, March 19, 2020 — Channel Communications has been awarded a series of direct marketing projects by Bankers Healthcare Group (BHG). The initial package titled “Transformations” shows how a BHG loan can help healthcare practitioners and other professionals transform their business vision into reality. The campaign […]