Agency leans on expertise to help with National Prevention Week and Youth Substance Use efforts BALTIMORE, MD, April 2022 — Baltimore County’s Department of Health and Human Services (DHHS) brings on Channel Communications for their deep expertise with digital and social media strategies for two significant campaigns: (1) SAMSHA’s National Prevention Week (NPW) and (2) […]
Author: Daniel Coury
Agency vs. Client-Side: Here’s What You Should Know
Not all marketing positions entail the same workload or challenges. Furthermore, the skills and proficiencies required vary from position-to-position. Below, we’ve highlighted key differences one can expect when working within a marketing agency (or firm) vs. a department (client-sided). Biggest Difference Client side will have a much more consistent and steadier workload that’s focused on […]
A Timeline on COVID-19: Changes Within Marketing & Business
As COVID-19 was introduced into our society we saw changes in every aspect imaginable. Few were able to predict how widespread the changes would be, the severity of the changes, or what would be an advantageous strategic position after these changes occurred. In this eBook, we’ll look back over the last two years and review, […]
Quantifying User Experience
Regardless of the conversion type, user experience is a driving force behind reaching business goals and objectives. From business-to-business to healthcare, virtually every industry requires a good user experience in order to reach goals and make these conversions. In a world rife with alternative options, a good user experience will entice consumers to choose you […]
Eyeing Growth – Channel Hires New Director, Business Development
Greg Lathum joins Channel TOWSON, MD, February 4, 2022 – New hire finalizes a pattern of investments in continued growth as Cory Farrugia announces Greg Lathum has joined the team. Greg, who will oversee all business development services, brings an expansive background – including 25 years of experience in public and community relations to the […]
Frederick County Maryland Health Department Renews Contract with Channel Communications
Channel becomes Agency of Record for Health Department BALTIMORE, MD, January 2022 — The Frederick County Health Department has hired Channel Communications as agency of record for a second contracting period. Channel has partnered with Frederick for more than five years, creating a variety of campaigns including Stay In The Know, Take Back My Life, […]
Personalization in Marketing
Personalization within marketing has become a staple in the digital era. 52% of consumers are somewhat likely to switch brands if a company doesn’t provide enough personalization and 57% are willing to share personal data in exchange for personalized offers and discounts1. Follow along as we discuss six ways personalization is influencing the marketing industry. […]
Digital Marketing Campaigns
Just about any marketing campaign today has at least some digital component. But simply using digital tactics without careful consideration of how to optimize their advantages will yield disappointing results and even missed opportunities. In our free “Digital Marketing Campaigns” eBook, you’ll get a better understanding of what questions to ask first, which elements to […]
Calvert County Health Department Awards Channel with Medication Assisted Treatment Project
Agency produces unified theme campaign to help combat stigma against medication assisted treatment (MAT) BALTIMORE, MD, October 2021 — Calvert County Health Department (CCHD) selects Channel Communications to increase awareness and treatment of individuals diagnosed with Opioid Use Disorder (OUD). Channel will focus on breaking the stigma of OUD and Medication Assisted Treatment (MAT) while […]
Channel Communications Wins a 2021 Silver Award of Distinction for Frederick County
BALTIMORE, MD, October 2021 — Channel Communications received a 2021 Silver Communicator Award of Distinction for its A Way Forward Together campaign on behalf of the Frederick County Health Department. The campaign was created to communicate the ill effects COVID-19 can pose in depression, trauma, alcohol and drug use and suicide. Channel developed thirty and […]
3rd Party Tracking Cookies
In a previous blog post, Marketing Post COVID, we discussed marketing trends and how COVID has reshaped them, as well as what to account for when marketing in this “post-COVID” world. In this post we’ll be discussing an upcoming change within browser’s utilization of consumer metrics and measurements and how it will disrupt the digital […]
Banking With Gen Z
As Millennials progress into their 30s and 40s, Gen Z has become the new, untapped, proverbial gold mine for many industries. When it comes to banking, a shift in marketing tactics is required to segment this audience and drill down your campaigns. It’s vital to consider this shift as Gen Z is expected to make […]
Channel Communications Is Honored With Another Telly Award
Channel Communications, announced the firm has received a 2020 Silver Telly Award for its “Values” TV campaign on behalf Patient First. The campaign features two television spots entitled “How Much We Care” and “Remember”. “We are extremely honored to have our work recognized by the Telly Awards, Winning a Telly is amazing.” said Rick Grant, […]
Virginia Foundation for Healthy Youth Signs with Channel for Another Year
BALTIMORE, MD, July 2021 — Channel Communications was awarded a fifth-year marketing agreement with the Virginia Foundation for Healthy Youth (VFHY) to work on a variety of projects including; website development, content management, social media, digital media development, web metric analysis, digital media buying, digital strategic planning and graphic art/design. Founded in 1999 by the […]
Marketing Post COVID
COVID-19 has changed the world in many facets. From contactless pick-up to tele-visits to the doctor, seemingly every industry has been affected- including marketing. As we begin to return to a sense of normalcy, it is vital we take a moment to reflect on the past 18 months in an effort to understand exactly what […]
Frederick County Health Department Selects Channel to Create “Kids Like Us” Video
Agency creating important video telling children that they are not the cause of parents addictions BALTIMORE, MD, March 2021 — Channel Communications has been awarded an additional marketing assignment from the Frederick County Health Department for the Kids Like Us initiative (KLU). KLU is a counseling support program targeted to youth (and their families) who […]
Charles County Department of Health Connects with Channel for Medication Safety and Disposal Effort
Agency creates unified theme campaign focused on prescription medication storage and disposal BALTIMORE, MD, February 2021 — Charles County Department of Health brings on Channel Communications and their deep expertise to produce a unified theme campaign focused on highlighting proper storage, safety, and disposal methods (e.g., local drop box locations) of prescription drugs. Charles County […]
Maryland Public Television Re-enlists Channel for Additional Statewide Geo-Targeting Campaigns
Agency focuses on targeting employers state-wide for Maryland Labor Works and Torsch Foundation BALTIMORE, MD, February 2021 — Maryland Public Television (MPT) seeks support from Channel for two new statewide geo-targeting campaigns: Maryland Labor Works and Torsch Foundation. Both campaigns targeted the entire state of Maryland, including the City of Baltimore. Maryland Labor Works, which […]
Baltimore County Employees Federal Credit Union Taps Channel for Social Media and Mortgage Campaign
Agency helps lift social media engagement and promote appealing 15/15 ARM offer BALTIMORE, MD, January 2021 — Baltimore County Employees Federal Credit Union (BCEFCU) connected with Channel Communications for social media messaging and advertising support to expand brand awareness and increase engagement/followings. Separately, BCEFCU needed to promote its suite of full range mortgage products. BCEFCU […]
Frederick County Health Department Extends “A Way Forward Together” COVID-19 flight – Phase II
Agency continues to market important message letting people know that help is available BALTIMORE, MD, January 2021 — The Frederick County Health Department hires Channel Communications to place a second phase effort extending “A Way Forward Together” to their region. In mid-pandemic 2020, Channel created the “A Way Forward Together” campaign to address the effects […]