Agency created PSA to educate the benefits of properly locking and storing of firearms to help stave off suicide. BALTIMORE, MD, March 5, 2025 — Channel Communications was awarded a marketing assignment from the Frederick County Health Department (FCHD) for creation of a 60/30/15 TV/video PSA to communicate how proper storage of firearms can help […]
Author: Daniel Coury
Channel Communications Wins 2024 MarCom Gold Award for Patient First Television
BALTIMORE, MD, December 14, 2024 — Channel Communications received a 2024 MarCom Gold Award of Distinction for the “I Want a Doctor” television spot on behalf of Patient First. The MarCom awards honor excellence in marketing and communications while recognizing creativity and hard work. The award is administered by the Association of Marketing Professionals (AMCP), […]
Channel VP Invited to Capitol Hill for New Bill
Long-time Channel Communications’ Vice President, Rick Grant, was selected to attend an important meeting on neurological diseases at Washington DC’s Capitol Hill on Thursday, August 1, 2024. The meeting was held by Congresswoman Jennifer Wexton (D-VA) and introduces a bill aimed at creating a new program focused on looking at potential causes of neurodegenerative diseases, […]
Virginia Foundation for Healthy Youth Enlists Channel Communications
Agency continues its relationship with VFHY and adds to its responsibilities. BALTIMORE, MD, July 2024 — Channel Communications was awarded a seventh-year marketing agreement with The Virginia Foundation for Healthy Youth (VFHY) to work on a variety of projects to promote and continue the implementation of youth nicotine/substance use prevention and obesity prevention campaigns for […]
Virginia Department of Social Services Selects Channel Communications
Agency’s experience in cause oriented marketing helps to land VDSS BALTIMORE, MD, July 2024 — The Virginia Department of Social Services (VDSS) has selected Channel Communications as a preferred marketing partner to assist them in marketing research and strategy, digital marketing, multimedia design video and audio production assignments. The VDSS administers a multitude of human […]
Channel Communications Receives 2023 MarCom Honorable Mention for Baltimore County Department of Health’s Hope is Within Reach Campaign
BALTIMORE, MD, December 14, 2023 — Channel Communications earned a 2023 MarCom Honorable Mention for the Hope is Within Reach campaign on behalf of the Baltimore County Department of Health. MarCom honors excellence in marketing and communications while recognizing creativity and hard work. The award is administered by the Association of Marketing Professionals (AMCP), which […]
Channel Communications Wins 2023 MarCom Platinum Award for Patient First Animated Television
BALTIMORE, MD, December 14, 2023 — Channel Communications received a 2023 MarCom Platinum Award of Distinction for the Patient Voices television spot on behalf of Patient First. The MarCom awards honor excellence in marketing and communications while recognizing creativity and hard work. The award is administered by the Association of Marketing Professionals (AMCP), which consists […]
Baltimore County Department of Health and Human Services Selects Channel for Ongoing Consultive Services for the Development of Public Health Campaigns
Agency to use its expertise to help educate Baltimore County residents BALTIMORE, MD, April 2023 — Baltimore County’s Department of Health and Human Services (DHHS) has hired Channel Communications to provide strategic, creative, online, social and traditional media services for a variety of upcoming public health communications efforts. Channel will kick off the relationship by […]
Channel Communications Helps H&H Define a New Look
BALTIMORE, MD, November 2022 — H&H commissions Channel Communications to create a new logo identity package. For more than 130 years, H&H has been providing innovative designs and engineering solutions for bridge, road and industrial complex designs. Their projects are designed to amaze and engineered to last. Through the growth of their business, their previous […]
Cable Ranch, Confluent Technology Group, and Nickless Schirmer & Co. Select Channel to Boost Online Sales Through Google Shopping Ads
Agency to deploy tactical Google Performance Max campaigns BALTIMORE, MD, August 2022 — Channel Communications has teamed up with three different US-based companies that sell online products, on both a commercial and residential level, to run their Google Shopping (Performance Max) Ad campaigns. Cable Ranch is an online hardware store with over 50,000 products available for […]
Elements of an Effective Landing Page
Landing pages are often created when a marketing campaign is in the works. Various ads, amongst other campaign elements, drive the target audience to a designated webpage with the goal of raising overall awareness or generating a qualified lead, client/customer/member, or conversion. In this article, we’ll review the key elements of a landing page as […]
Choosing the Ideal Social Media Platform for Your Campaign Media
Whether you’re looking to increase brand recognition, drive website traffic, generate leads, or boost conversions, social media marketing is often a reliable and viable strategy for your campaign. People of all ages and backgrounds use social media to discover, follow, learn about, interact with, and shop brands. Dependent on your marketing goals and target audience, […]
RxBenefits Brings on Channel to Rebrand Their Towson, Maryland Office
Agency helps long-standing client with designing, executing, and overseeing office rebrand BALTIMORE, MD, July 2022 — Earlier in 2022, Towson, Maryland-based pharmacy benefits consulting firm, Confidio, joined forces with RxBenefits, who is headquartered in Birmingham, AL The combined companies create a leading pharmacy benefit optimizer to help benefits consultants and plan sponsors tackle tough challenges […]
Professional Talent or Non-Professional Talent?
When it comes to producing video content, marketing and advertising firms often need to work with their clients to decide between hiring professional talent or utilizing non-professional talent. While, at first thought, it may always seem better to hire a professional, there are instances in which non-professional talent is more appropriate and effective. Here are […]
Office Presence and Its Effect on Marketing and Advertising
As work-from-home, or remote work, remains prevalent, what benefits and drawbacks have marketing and advertising firms already experienced? For those who have yet to make the journey, what can they expect during and after the transition? Reduced Expenses Overhead of office (rent, heating, food, coffee) lowered Reduced spend on utilities, equipment, administration. Creative companies can […]
What Are Clients Looking for When They Approach an Agency?
When a client approaches an agency, what are they looking for? Communication. Those who actively listen and ask thought-provoking questions see success for both the agency and the client. Although no client fits perfectly into a pre-determined structure, continue reading below to gain insights into reasons a client often approaches an agency and what they […]
Baltimore County Department of Health and Human Services Taps Channel for Geofencing and Social Campaigns
Agency leans on expertise to help with National Prevention Week and Youth Substance Use efforts BALTIMORE, MD, April 2022 — Baltimore County’s Department of Health and Human Services (DHHS) brings on Channel Communications for their deep expertise with digital and social media strategies for two significant campaigns: (1) SAMSHA’s National Prevention Week (NPW) and (2) […]
Agency vs. Client-Side: Here’s What You Should Know
Not all marketing positions entail the same workload or challenges. Furthermore, the skills and proficiencies required vary from position-to-position. Below, we’ve highlighted key differences one can expect when working within a marketing agency (or firm) vs. a department (client-sided). Biggest Difference Client side will have a much more consistent and steadier workload that’s focused on […]
A Timeline on COVID-19: Changes Within Marketing & Business
As COVID-19 was introduced into our society we saw changes in every aspect imaginable. Few were able to predict how widespread the changes would be, the severity of the changes, or what would be an advantageous strategic position after these changes occurred. In this eBook, we’ll look back over the last two years and review, […]
Quantifying User Experience
Regardless of the conversion type, user experience is a driving force behind reaching business goals and objectives. From business-to-business to healthcare, virtually every industry requires a good user experience in order to reach goals and make these conversions. In a world rife with alternative options, a good user experience will entice consumers to choose you […]