More brands and organizations are embracing content marketing today as a standard pillar in their marketing arsenal. But just what is “content marketing?” Is it the same as social media? How long has it been around? What kind of value does it deliver? The answers to these and many other questions can be found in […]
Author: Admin
Cory Farrugia
President As an account management professional for over 25 years, Cory has directed marketing communications programs for Fortune 500 companies, federal government agencies, major healthcare companies, top education institutions, and many others. He also has considerable expertise in direct response marketing, gained and honed at top international agencies. In addition to managing Channel’s account services, […]
David Franek
Chief Creative Officer David is one of the leading branding and design authorities in the Baltimore/Washington, DC area, with decades of experience in identity development, marketing strategy, and brand communications for clients in every major industry. He has served as president of the Washington, DC Chapter of American Institute of Graphic Arts (AIGA), and has […]
Jonathan Bruns
Senior Art Director Jonathan brings a wealth of design knowledge and conceptual virtuosity to Channel. His work has been published in many design publications and has won a multitude of awards. That’s why he’s responsible for overall design and art direction, hiring and directing photographers and illustrators, as well as directing and managing designers on […]
Leading Orthopaedics Practice Enlists Channel Team to Build Greater Visibility
Washington Orthopaedics and Sports Medicine looks to leverage physician expertise and authority in marketing campaign Baltimore, MD, August 22, 2015—Cory Farrugia, president of Channel Communications, announced today that Washington Orthopaedics and Sports Medicine (WOSM) has chosen the firm to develop a broad-based marketing communications campaign to attract new patients and build greater visibility of the […]
Opioid Abuse Prevention Campaign Launches in Frederick County
Channel team’s “Take Back My Life” campaign fights growing opioid and heroin addiction epidemic BALTIMORE, MD, August 13, 2015—Cory Farrugia, president of Channel Communications, announced today the kickoff of “Take Back My Life,” a wide-ranging communications campaign aimed at preventing and building awareness of opioid and heroin misuse in Frederick County, Maryland. The campaign is […]
Brand Attraction
What exactly is brand attraction? It’s more than just having a preference for a brand—it’s more like a love affair. It’s the kind of relationship that turns audiences into fierce advocates and lifelong evangelists for a brand. In other words, it’s the kind of relationship that every organization or company dreams of having with its […]
Healthcare Marketing
In short, healthcare marketing isn’t a place for rookies. Healthcare is one of the most complex and challenging industries to achieve marketing success today. The rapidly changing dynamics, policies, and infrastructures must be navigated with agility, yet there are a number of hard-and-fast elements that cannot be ignored and must be incorporated into any marketing […]
Account Manager
What goes into becoming a top-flight account manager? Way more than you think. It requires loads of determination, attention to detail, great communication skills, flexibility, and perhaps even the ability to see into the future—just for starters. The creative folks often get most of the acclaim for a successful marketing campaign, but the foundation of […]
Online Reputation Management
Online reputation management: it’s not only critical for individuals, it’s crucial for brands too. It’s no surprise nowadays that your company’s reputation is increasingly being defined by how your customers describe their experience with your products and services—especially in online and social media. Comments, reviews, tweets, and other online postings have become more influential than ever […]
Communities in Schools—Pennsylvania Selects Channel to Help Keep Kids in School
Agency to create campaign to help students make good choices BALTIMORE, MD, December 12, 2014—Channel Communications has been hired to create a multi-faceted positive messaging campaign to help Communities in Schools—Pennsylvania. The campaign will educate students about making right choices and, if needed, to seek help with school issues, struggles at home, bullying, and the […]
Channel Communications Selected to Work with National Institute of Health (NIH)
Baltimore, MD, December 12, 2014—The National Institute on Drug Abuse (NIDA), the largest research facility for drug abuse and addiction under NIH, has tasked Channel Communications with advertising for a smoking cessation research study. NIDA is currently recruiting healthy adults in three separate target groups to participate in one of three smoking research studies. Cory […]
Technology-focused College Elevates Its Status
Capitol College enlists the Channel team for communications support during transition to new identity WASHINGTON, DC, October 7, 2014—On October 1st, Capitol College officially announced its new designation as Capitol Technology University, and is now set to launch marketing communications developed by the Channel to promote its new status. Cory Farrugia, Channel’s president, remarked, “Capitol […]
New Account Executive Added to Channel Team
Laura Forrester joins staff to further strengthen account management capabilities TOWSON, MD, October 30, 2014— Cory Farrugia, President of Channel Communications, announced today that Laura Forrester has been hired as Account Executive. “Laura will be a great addition to the team,” said Farrugia. “Our clients will benefit immediately from her experience and skill set.” Laura […]
Healthcare Partnership Looks to Grow Presence among Northern Virginia Businesses
Channel team brought on board by joint enterprise by Aetna and Inova TOWSON, MD, August 26, 2014—The Channel team was tapped by Innovation Health, a new health insurance enterprise co-developed by industry leaders Aetna and Inova, to provide marketing assistance in Northern Virginia. Innovation Health offers affordable, high quality health coverage designed to meet the needs […]
There’s No Madness with Some Proven Methods
If you’re a smart marketer, you should continue to use tactics that work. Now while that sounds ridiculously obvious, it’s actually harder to stick to than you might think. Why? Because we’re human. We like new, shiny, sexy things. We want to be hip, fashionable, and skating on the bleeding edge. And that applies to […]
Digital Media
LocaliQ has a proven record of innovation and top-tier performance in digital marketing. Whether you’re looking to get leads, reach more of the right audiences or improve sales, their suite of digital marketing solutions drive results. LocaliQ helps our clients define, execute, and manage their online marketing and e-commerce strategies.
Media Planning and Strategy
Right On Time Media Engineering specializes in media planning, strategy, and implementation. It uses results-driven media engineering methodologies that have been researched, calibrated, tested, and proven to give our campaigns maximum exposure in the marketplace. With over thirty years of experience as an expert media strategist, Right On Time founder Jane Singleton has supervised and […]
Public Relations
Pugh & Tiller PR. helps companies and organizations reach, engage, and influence the right audiences in order to achieve their communications and business goals. The company specializes in five key industries—real estate (including commercial real estate development, architecture, engineering, and design), employee benefits and healthcare, professional services, technology, and nonprofit organizations. Pugh & Tiller’s services […]
Market Research
Observation Baltimore is a market research consultancy that offers a full range of services, including focus groups, qualitative studies, and more. Its recruitment team is the core strength of the services they offer. With over 20 years of creative market research experience, president and CEO Barbara Gassaway is a seasoned research consultant and RVIA-trained moderator. […]