Social media marketing is projected to maintain its growth trajectory throughout 2024, with increased spending and return on investment. While we’ve previously explored topics such as selecting the right social media platform, the risks associated with social media, and how nonprofits leverage these platforms, this post focuses on a crucial aspect of social media marketing: […]
Author: Tim Coury
Capitalizing on User Generated Content (UGC)
What is UGC? User Generated Content (UGC) is the authentic, unpaid, and unsponsored content that your consumer base creates in connection with your business, brand, products, or services. As it is consumer-created, UGC is a unique tool in a business’s marketing strategy. In fact, according to a 2023 survey by Ipsos, reviews from other users […]
Unlocking Success: Digital Marketing Strategies for Higher Education Institutions
Why is it Needed? Attracting top-tier students is a competitive pursuit for over 4,000 higher education institutions in the United States alone, the need for effective marketing strategies has never been more apparent. While traditional marketing methods play a crucial role, digital marketing has become a necessary scheme for institutions aiming to stand out and […]
Retail vs Ecommerce: Holiday Shopping
With the 2023 holiday shopping season officially upon us, what can we expect from consumers? We’ll provide a brief overview of the holiday shopping trends since 2018 with our insights. Then we’ll talk about 2023 projections and how businesses need to adapt to attract the always-changing consumer. Increasing Trend (2018-2020): From 2018 to 2020, there […]
Rebranding in Finance
Over the years, the Channel team has had its fair share of rebranding projects for a variety of clients and categories. While Channel has discussed the components that go into timing a company rebrand, the process varies based on the industry and company structure. Today, we’ll look at rebranding credit unions, banks, and financial institutions. […]
Artificial Intelligence in Marketing and Advertising
The future of artificial intelligence (AI) has been on the front page of every news outlet for weeks now. Below, we’ll look at areas within the marketing and advertising industries that are already affected or soon to be further affected by AI. The Who or The What In the past, AI was an idea commonly […]
The Future On TikTok?
In case you missed it, in late December of 2022, the U.S. House of Representatives Committee on House Administration announced that it is banning TikTok from all House-managed mobile devices over security concerns. The announcement was made just weeks after the Senate’s decision to ban all federal employees from downloading or using the app on […]
Brand Perception and Evaluation
When evaluating a brand, Channel Communications approaches the task as a three-pronged exercise to define the brand’s current perception and the ideal perception within a specified market. We conduct internal and external interviews along with consumer research to paint a full picture of the brand’s perception. Below, we’ll review a generalized version of this method, […]
Southern Tide Pools Makes Big Summer Splash by Selecting Channel Communications
Agency to refine the brand and develop new website. BALTIMORE, MD, August 2022 — Channel Communications has been awarded a marketing assignment for Southern Tide Pools (STP). STP has been in operation since 1979 and offers pool cleaning, maintenance, repair, and supplies in Alabama and Florida. Currently, the company serves more than 300 pools with […]
Frederick County Health Department Selects Channel to Increase COVID-19 Vaccinations
Agency created targeted campaign communicating the benefits of getting the COVID-19 booster. BALTIMORE, MD, August 2022 — Channel Communications has been awarded a marketing assignment by the Frederick County Health Department on behalf of the Frederick County Senior Services Division. The Channel team has been tasked with driving COVID-19 vaccinations among adults aged 60 and […]
Virginia Foundation for Healthy Youth Signs with Channel for a Sixth Year
BALTIMORE, MD, July 2022 — Channel Communications was awarded a sixth-year marketing agreement with the Virginia Foundation for Healthy Youth (VFHY) to work on a variety of projects, including website development, content management, social media, digital media development, web metric analysis, digital media buying, digital strategic planning, and graphic art/design. Founded in 1999 by the […]
Calvert County Health Department Renews MAT Efforts with Channel
Agency continues focus on combating stigma against medication-assisted treatment (MAT). BALTIMORE, MD, July 2022 — Calvert County Health Department’s (CCHD) Local Behavioral Health Authority (LBHA) continues awareness and treatment efforts focused on Opioid Use Disorder (OUD) for 2023/23 with partner Channel Communications. The teams will re-up their anti-stigma medication-assisted treatment (MAT) campaign titled MAT Works […]
Channel Communications Wins 2022 Communicator Silver Award of Distinction for Individual Causes & Awareness for Online Video for Frederick County
BALTIMORE, MD, June 14, 2022 — Channel Communications received a 2022 Silver Communicator Award of Distinction for Kids like Us video on behalf of the Frederick County Health Department. Channel created an animated/live action 9-minute film called “Short Stories from Courageous Kids” which featured vignettes of Michelle, Eric, Patrick and Simone. Each experiencing some form […]
Baltimore County Employees Federal Credit Union Brings Home Impressive Award for Channel-Based Mortgage Campaign
Agency’s creative branding and media strategies lead to remarkable industry award for client BALTIMORE, MD, June 2022 — Baltimore County Employees Federal Credit Union (BCEFCU) and Channel Communications add to their winning streak by being acknowledged for their 15/15 Adjustable-Rate Mortgage (ARM) campaign’s ROI from spring 2021. The campaign, which featured a timely, seasonal baseball […]
Tim Coury
Account Executive, Business Development Associate Tim works alongside the account management team to manage our database. His day-to-day includes researching, planning, and implementing new initiatives – steering our new business directive. Tim graduated from Full Sail University with a degree in music business. In his free time, he can be found building PC rigs and […]