Image of TikTok Application on Phone

The Future On TikTok?

In case you missed it, in late December of 2022, the U.S. House of Representatives Committee on House Administration announced that it is banning TikTok from all House-managed mobile devices over security concerns. The announcement was made just weeks after the Senate’s decision to ban all federal employees from downloading or using the app on […]

Brand Perception on Chalk Background

Brand Perception and Evaluation

When evaluating a brand, Channel Communications approaches the task as a three-pronged exercise to define the brand’s current perception and the ideal perception within a specified market. We conduct internal and external interviews along with consumer research to paint a full picture of the brand’s perception. Below, we’ll review a generalized version of this method, […]

Virginia Foundation for Healthy Youth Signs with Channel for a Sixth Year

BALTIMORE, MD, July 2022 — Channel Communications was awarded a sixth-year marketing agreement with the Virginia Foundation for Healthy Youth (VFHY) to work on a variety of projects, including website development, content management, social media, digital media development, web metric analysis, digital media buying, digital strategic planning, and graphic art/design. Founded in 1999 by the […]

Calvert County Health Department Renews MAT Efforts with Channel

Agency continues focus on combating stigma against medication-assisted treatment (MAT). BALTIMORE, MD, July 2022 — Calvert County Health Department’s (CCHD) Local Behavioral Health Authority (LBHA) continues awareness and treatment efforts focused on Opioid Use Disorder (OUD) for 2023/23 with partner Channel Communications. The teams will re-up their anti-stigma medication-assisted treatment (MAT) campaign titled MAT Works […]

Channel Communications Wins 2022 Communicator Silver Award of Distinction for Individual Causes & Awareness for Online Video for Frederick County

BALTIMORE, MD, June 14, 2022 — Channel Communications received a 2022 Silver Communicator Award of Distinction for Kids like Us video on behalf of the Frederick County Health Department. Channel created an animated/live action 9-minute film called “Short Stories from Courageous Kids” which featured vignettes of Michelle, Eric, Patrick and Simone. Each experiencing some form […]

Baltimore County Employees Federal Credit Union Brings Home Impressive Award for Channel-Based Mortgage Campaign

Agency’s creative branding and media strategies lead to remarkable industry award for client BALTIMORE, MD, June 2022 — Baltimore County Employees Federal Credit Union (BCEFCU) and Channel Communications add to their winning streak by being acknowledged for their 15/15 Adjustable-Rate Mortgage (ARM) campaign’s ROI from spring 2021. The campaign, which featured a timely, seasonal baseball […]